International SEO is how your website becomes discoverable in multiple languages and countries. Even if your products or services are available worldwide, search engines won’t automatically show your site to global audiences. Google needs clear signals about which languages and markets your content supports — and without those signals, your website will only rank in one language, no matter how much potential traffic exists in other regions.

Billions of searches happen every day in Spanish, French, German, Arabic, Portuguese, and dozens of other languages. If your site is only optimized for English, you’re competing for a small fraction of the global market while missing out on customers who would happily buy from you in their native language.

International SEO solves this by giving search engines everything they need to understand your content globally: translated pages, proper hreflang tags, localized metadata, clean multilingual URLs, and consistent language signals. This helps Google index your content correctly, prevents duplicate-content issues, and ensures that people in each country see the version of your site designed for them.

For eCommerce brands, SaaS companies, and agencies, the impact is huge. Better international SEO means higher rankings across multiple markets, more qualified traffic, and a better user experience for international visitors — all of which can lead to meaningful increases in global sales.

The International SEO Report analyzes your site’s multilingual readiness so you can uncover where you’re missing opportunities and what you can improve to reach customers worldwide.